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Lessons from Three Latin American Companies
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Companies that prioritize employee experience and active participation amplify their impact. These three cases demonstrate how a human-centered approach to digital transformation drives tangible results: greater efficiency, higher satisfaction, and sustainable growth.
Digitizing remote support services and turning scattered data into actionable insights, while preparing for major transformation initiatives.
Scalable implementation of generative AI and change management guided by the Prosci Methodology.
increase in average sales per advisor
A 17-point jump in three years reflects a drastic improvement in customer loyalty, as a result of an optimized service experience.


The customer base in Mexico grew
from 5.1 million to 7.6 million.
in Colombian pesos, after decreasing the customer turnover from 7.07% to 3.96% during the year (3.11%)
minutes per day,
thanks to the automatic generation of meeting minutes with generative AI
call sentiment analysis improved since the implementation of AI
adoption of the cultural pillars: adaptability, mission, participation, and consistency.
77% of sales managers managed to sell more than one product (compared to 33% before the changes)

SURA has transformed into a more flexible and modern organization, enhancing its ability to respond to market and regulatory changes.
Reducing time spent on repetitive tasks while boosting creativity and productivity.
Integration of Microsoft Copilot into daily tools (Word, Excel, Teams) and formation of learning communities with internal Champions.
employees optimized their daily time
By using AI to compare skills, the selection process has drastically accelerated, improving HR efficiency.
easy access to information without the need for multiple platforms

The adoption of AI at Colbún was conceived not just as a technological shift, but as a true cultural transformation. To support this transition, the company implemented a strategy focused on building learning communities.
Inefficiency in internal communication and administrative processes in a workforce of over 1,800 people.
Implementation of the Humand platform with complete digitalization of processes and continuous support.
collaborators benefited from more agile processes
of digitalization of forms and pay slips
Notable improvement in traceability and process monitoring

Grupo del Pilar took a significant step into the future, demonstrating that a people-centered digital transformation that addresses the internal needs of collaborators can generate substantial operational efficiencies and improve human capital management.
Successful digital transformation places people at the center, not technology.
Every initiative must translate into clear business and user experience metrics.
Technological adoption requires a deep and lasting cultural change.
With a human-centered approach, innovation becomes sustainable and growth multiplies.
Want to explore how these companies successfully transformed their operations, culture, and outcomes with a human-focused approach?


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